Every time you get out in the world, no matter where you go to a party or to meet some friends or just run some errands, you should remember the 5 Ws and H that you can universally apply.
Who – you meet with/will attend the party
Where – places you go to business meetings, events, cocktail party
When– time and season
What – message you want to send
Why – you want to look great and why you attend/meet the event or meet that person
How – you want people to describe you or remember you

Here is a guideline that can help you to choose the right outfit for any event or occasion:
- Dress for the time of the day
- Daytime attire: before 6:00 pm
- Evening dress: after 6:00 pm
- Dress for the event and the occasion:
Always follow the dress code or theme party if it’s mentioned - Dress appropriately for the venue/place
- Dress for your audience
- Dress to show your personality and feel comfortable
Frequently Asked Questions
How do I decide what to wear for any occasion?
Apply the five Ws and H before you go out: who you will meet, where you are going, when in terms of time and season, what message you want to send, why you are attending, and how you want people to remember you. This simple framework works universally, from parties to errands.
What is the difference between daytime and evening attire?
Daytime attire applies before 6:00 pm and evening dress after 6:00 pm. Dressing for the time of day is one of the fundamental guidelines for choosing the right outfit.
Do I always have to follow a stated dress code?
Yes, always follow the dress code or party theme when it is mentioned in the invitation. Beyond that, dress appropriately for the venue, the occasion, and your audience.
Can proper attire still express my personality?
Absolutely. Alongside dressing for the event, venue, and audience, you should dress to show your personality and feel comfortable, since the goal is to look great while sending the message you intend.